Comparative Analysis of Viewers’ Perceptions Regarding Coverage of Panama Leaks by Geo News & ARY News
Keywords:Perception Analysis, News Channels Coverage to Panama Papers, GEO News, ARY News
This study is conducted to investigate the Comparative Analysis of Viewers’ Perceptions Regarding Coverage of Panama Leaks by GEO News & ARY News through news bulletins and currents affairs programs. The data is collected from 320 students from University of Sargodha. Participants are categorized demographically by Gender, Age and Education. Survey research method is used to collect responses. In this study Convenience sampling is used. ANOVA.T-test and Correlation statistical tests to measure the significance among the variables of the study. Major findings show that ARY News is more frequently watched by viewers as compared to GEO News. It is observed that majority of the viewers watches current affairs programs as compared to News bulletins. The research study expended support to the research hypothesis it is more likely that viewers are more satisfied with ARY News regarding coverage to Panama Leaks and it is observed from the findings that viewers believe that PML-N have significant higher number of off-shores companies as compared to PPP,PTI. Similarly. findings show that viewers’ of these selected channels believe that allegations against Nawaz Sharif are true, similarly people believe that Imran khan stance on Panama Leaks is correct, ANOVA Test extended support to the research hypothesis. Viewers’ acquire information regarding panama leaks more from ARY News them to GEO News.
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