Voting Behaviour of People Towards Different Political Parties: “An Appraisal of District Swat.”

Abstract

Elections have a significant role in the development of society. While in case of Pakistan voters are faced by certain difficulties that includes high rate of illiteracy, religious extremism, poverty and lack of political awareness etc. The main cause of these difficulties reflects its real or perceived absence of true political performance in the time of election. This study is specifically concerned with political behavior of people and their voting patterns. Thus the main objective of the present study is to find out the factors which affect the voting behavior and to explore aspects that constitute political affiliation in District Swat. With regard to this a sample of 120 respondents was selected by systematically and multistage random sampling from District Swat. The scope of this study is primarily focused on District Swat; where historically majority population has developed belief that voting behavior does not depend on party identification. In 2013 the newly established party PTI was chosen over all other major players in the political arena due to their slogan for “Change” and replacing traditional politics with “Youths”. The study reveals that the current ruling party PTI has also poorly performed and according to the respondents PTI is likely to have less chances of winning upcoming election.