A Popularity Graph of Radio in Mardan District

Authors

  • Muhammad Shahid University of Peshawar
  • Abdullah Khan Abdul Wali Khan University, Mardan
  • Arsalan khan Abdul Wali Khan University, Mardan
  • Muhammad Umair Abdul Wali Khan University, Mardan

Keywords:

radio, Mardan, localized news, information, education, entertainment, popularity

Abstract

This study attempts to find out if FM radio is still a popular medium in Mardan district in the present digital age. It is based on the Uses and Gratification Theory, which explains how audiences use a particular kind of media to gratify and satisfy their needs. Using a quantitative method, the researchers collected data from 100 people in Mardan city through a questionnaire. The study found out that FM radio is still relevant and popular in Mardan due to ease of its use being a portable device, low cost and a good source of localized information, education and entertainment. The study answered the question: Is radio still a popular medium in Mardan in the present-day era? The researchers found that 76% of the respondents in Mardan city believed that radio is still relevant in current digital age.

Author Biographies

Muhammad Shahid, University of Peshawar

Deptt of Journalism and mass communication, 

Abdullah Khan, Abdul Wali Khan University, Mardan

Deptt of Journalism and mass communication 

Arsalan khan, Abdul Wali Khan University, Mardan

Deptt. of journalism and mass communication

Muhammad Umair, Abdul Wali Khan University, Mardan

Deptt of journalism and mass communication

Downloads

Published

2021-03-25

How to Cite

Shahid, M., Khan, A. ., khan, A., & Umair, M. . (2021). A Popularity Graph of Radio in Mardan District. Global Media and Social Sciences Research Journal (GMSSRJ), 2(1), 38-47. Retrieved from http://gmssrj.com/index.php/main/article/view/46