Impact of the Online Selling/purchasing Sites on the Purchasing Behavior of the Students of University of Sargodha.

Abstract

This study is conducted to explore the “Impact of the Online Selling/purchasing Sites on the Purchasing Behavior of the Students of University of Sargodha.” Quantitative survey research design was used in this study. Questionnaire is used for data collection from respondents of University of Sargodha. Purposive convenient sampling technique is used. Sample size was of 300 students from Sargodha University. 150 students are male and 150 students are females. Statistical tools such as chi square and correlation are used for analyzing the data and inferring conclusion. Different findings depict that mostly students used Daraz.pk as compared to other selected sites. The difference in purchasing behavior between the selected income groups is obvious when it is about prioritizing the purchasing site and the mentioned price. Study reveals that female students are more active towards the online purchasing than the male students. Findings also unveil the difference in purchasing behavior among selected educational groups. However this study also concludes that product information remains the main priority for selling as compare to other